BUSINESS RESEARCH METHODS Essay Example | Topics and Well Written Essays - 1500 words - 1

BUSINESS RESEARCH METHODS - Essay Example It is of high importance to mention that the better levels of technology powered connectivity are resulting in the successful diffusion of various global trends, which emerges from various markets around the world. Because of faster evolution of the globalized trends, it can be said that the consumers are getting more and more aware of their needs and wants. It also has to be said that the better connectivity is helping the rapid dispersion of global trends from the well established markets to the emerging markets, thereby creating the opportunity for development of consumer demands. This entire cycle of increasing in consumer demand is having a direct impact on the part of the consumers in a circular manner. Faced by growing domestic demands in the marketplace, multiple companies located in various markets around the world are increasingly trying their level best to enter the new markets as they promote significant amount of business opportunity As a result, a major shift of power balances is happening in the markets from the sellers to the buyers. The shift is more happening because of the large number of alternatives that are being currently made available in the market. This has brought the focus on communicating the value of the products to the right set of consumers. While doing so, the companies and business organizations focus on the process of usage of celebrity endorsers. The buying process is in general bifurcated into three phases, that is, ‘pre-purchase’, ‘purchase’ as well as ‘post-purchase’ (Rayport & Jaworski, 2003, p. 119). The decision making process of the consumers comprises of need recognition, search for information, alternative evaluation, purchase as well as post purchase analysis (Lamb and et.al, 2011, p. 189). With the rise of competition in the modern business world, marketing communication has become vibrant and filled with endorsements. As a result, it has become very challenging for brands to get noticed by the